Personas

These three personas were created with a range of different potential PageTurner users in mind. I tried to capture a few different types of readers in order to estimate what their wants and needs may be.

Persona for Lily-Mae, describing her demographics, goals & needs, frustrations, behaviors, and archetype.
Persona for Mina, describing her demographics, goals & needs, frustrations, behaviors, and archetype.
Persona for Phillip, describing his demographics, goals & needs, frustrations, behaviors, and archetype.

This empathy map shows in greater detail how persona Phillip Levy feels about his experiences as a book enthusiast. What he says, does, thinks, and feels reveal more about what features he would appreciate in an app like PageTurner.

Empathy map for Phillip, describing the type of things he says, thinks, does, and feels.